Making CSR a part of your organisation’s reputation


Insights that empower you and your workforce to be successful

Is Corporate Social Responsibility Part of Your Recruiting Emphasis?

Posted by: adpindia on 25 July 2016 in Human Capital Management

A must for younger workers

Conducting a job search is hard work. Countless variables can affect a candidate’s decision to pursue or accept a job. Job requirements, location, salary, and benefits are typical items recruiters expect to address when speaking to potential candidates. But recently, amid a renewed passion for ethics and sustainability, corporate social responsibility (CSR) has become an enticing attribute that companies are using to attract potential employees.

As companies have become more aware of creating and promoting their CSR initiatives, candidates have become more socially selective throughout their job hunt. Candidates place heavy emphasis on an organisation’s reputation and commitment to the community and want to ensure their future employer engages in CSR practices that align with their own beliefs.

Forward-thinking, sustainable, CSR-competent leaders are in high demand by the new wave of young workers. A study conducted by GreenBiz (1) found that Millennial employees prefer to work for leaders they admire in companies that exemplify good CSR practices.

Similarly, according to Deloitte’s global Millennial Survey 2014 (2), 63% of Gen Y’ers or Millennials donate to charities, 43% actively volunteer or are a member of a community organisation, and 52% have signed petitions.

Since Millennial workers will make up the majority of the workforce within the next decade, it makes sense that companies that want to succeed would actively identify CSR activities that will resonate with an increasingly younger, more socially responsible candidate pool. But despite what may be robust CSR policies on environmentalism, sustainability, health and human rights, or other social issues, in many organisations those programs may be disconnected with the company’s recruitment efforts.
Establishing a connection between a company’s CSR policies and recruiting staff can lead to significant talent acquisition gains. And bridging the CSR “knowledge gap” between recruiters and potential candidates can help attract talent and staff companies with individuals with similar values.

3-step approach

Here are three ways to incorporate your company’s CSR results and key messages into your recruiting practices:

  1. Cultivate Your Career Page. A company’s career page tends to be the first place potential candidates land when researching an organization, so it’s important to have CSR information visible to help expose candidates to positive corporate programs. An effective way to inform candidates is to promote articles, awards, and policies, as well as to post images and videos featuring employees volunteering or participating in charitable events.
  2. Refresh Your Recruiters. In the intense race for top talent, it’s key for recruiters to personalize and sell their company’s CSR initiatives to individuals within their pipeline. To that end, companies must ensure that their recruiters are efficiently trained on CSR policies, and are capable of positioning these elements to potential candidates. Following an initial training session, organizations should continue to refresh and enforce the importance of CSR initiatives to the recruiting staff.
  3. Bond CSR to Your Brand. Demonstrating the impact your organization has on the community – locally or globally — reveals a lot about your organization’s values and beliefs to potential candidates. Characterize CSR as part of your overall workplace culture. This may not only influence a candidate’s decision to choose your company, but it can also influence future talent’s perception of your brand.

Clearly, CSR programs can be used as an additional asset to secure a candidate. These programs can become the deciding factor to a candidate who is juggling multiple offers and trying to determine the best fit for his or her next career move. Additionally, candidates who are passionate about CSR programs during the hiring process are likely to become CSR champions for the company in the future.

Embracing CSR initiatives and promoting their success to attract talent has become a best practice, and helps ensure companies hire candidates who will work to promote and perfect workplace culture and brand recognition.




(Visited 421 times, 1 visits today)

TAGS: corporate social responsibility ethics Human Capital management workplace culture

Post a response

Leave a Reply

Your email address will not be published. Required fields are marked *

soapstone countertops dallas says

Howdy! This post couldn't be written any better! Reading this post reminds me of my
old room mate! He always kept chatting about this.
I will forward this article to him. Pretty sure he will have a good read.

Thank you for sharing!

Uptown Carpet Repair says

Good post but I was wondering if you could write a litte more
on this subject? I'd be very thankful if you could elaborate a little bit further.
Appreciate it!

granite countertops near me webster says

Hi there, I enjoy reading all of your post. I like to write a
little comment to support you.

Pool says

Pretty section of content. I just stumbled upon your site and
in accession capital to assert that I get actually enjoyed account your blog posts.
Any way I will be subscribing to your feeds and even I achievement you access consistently quickly.

Pool kaufen says

You ought to be a part of a contest for one of the finest websites on the web.

I'm going to highly recommend this web site!

Parbriz Mitsubishi Pajero Sport 1999 says

This design is spectacular! You obviously know how to keep a reader amused.
Between your wit and your videos, I was almost moved to start my own blog
(well, almost...HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!

islamabad call girls says

Valuable info. Fortunate me I discovered your web site by chance, and I am shocked why
this accident didn't came about in advance! I bookmarked it.

Call Girls in Islamabad says

Howdy! Do you know if they make any plugins to
help with Search Engine Optimization? I'm trying to get my blog to rank for some targeted keywords
but I'm not seeing very good success. If you know
of any please share. Thank you!

escorts in islamabad says

I blog quite often and I genuinely thank you for your content.
This article has really peaked my interest. I am going to bookmark your blog and keep checking for new
details about once per week. I subscribed to your RSS feed

deliverance prayers says

I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire
someone to do it for you? Plz reply as I'm looking to create
my own blog and would like to find out where u got this from.

Parbriz Man Tge Chassis says

Hi! Would you mind if I share your blog with my zynga group?
There's a lot of folks that I think would really enjoy your content.
Please let me know. Thank you